Location: Baltimore, Maryland
Internal Number: 108203-en_US
The Department of Civil and Systems Engineering (CaSE) is currently recruiting for a Senior Communications Specialist to implement a strategic marketing and communications plan created to align with the department's reputation and recruitment goals. This position will be responsible for development, execution and optimization of content disseminated across multiple internal and external electronic and print platforms. The Senior Communications Specialist will be responsible for branding, marketing, media relations and content creation for website, social media and other publications, while adhering to brand standards and University guidelines, and in alignment with overall Whiting School of Engineering (WSE) strategy.
The ideal candidate will demonstrate proficiency in the ability to pursue projects from conception to completion and be accustomed to working independently in a fast-paced environment. In addition, the Senior Communications Specialists writes, edits, and proofs content for an array of internal and external communications platforms and audiences including current and prospective students, donors, alumni and faculty.
The Senior Communications Specialist will be provided an annual budget as well as event specific budgets, to support media/marketing campaigns, promotional activities, external consultant work, and any required web-related infrastructural updates. The Senior Communications Specialist will be responsible for managing these budgets/finances, report on trends and returns, and support creation of budgets and recommendations for future activities.
They will serve as the technical assistant in developing media projects associated with grant writing, education, outreach, and grant research activities. They will be first point of contact to the public and the WSE for the department, responding to all inquiries in a timely manner and liaising with the WSE communications office.
The Senior Communications Specialist will use meaningful metrics to evaluate and measure progress towards goals and specific targets and will report on regular basis to supervisor(s).
Specific Duties & Responsibilities
Promotional Materials Preparation
- Integrates online activities with marketing communications plans to ensure consistency and meet goals.
- Develops promotional videos, infographics, images, and curates photograph and video library for use on multiple platforms and in conjunction with WSE marketing communications dept. when needed.
- Ensures all materials adhere to University and WSE brand and messaging guidelines.
Media Outlet/Database Management
- Stays current with technology and media trends and suggests news and outreach efforts to WSE communications dept and University Central communications.
- Executes plan to ensure increased awareness of reputation of center/dept/institute by pitching dept faculty experts and research news, as well as staying current on media trends and thought leaders and subject matter experts to maintain competitive advantage.
Website Management/Social Media
- Oversees web maintenance, branding and social media efforts in alignment with overall goals.
- Attends and reports on school events and other faculty and student- driving initiatives to stay informed and report on research and educational programs.
- Oversees strategy and logistics of dept/center/institute events as well as recruitment and general awareness events and conferences.
- Does so in accordance with dept. budget guidelines.
- Ensures materials and outreach efforts are thorough and executed within WSE event guidelines.
- Oversees media and/or marketing campaigns in line with WSE marketing and communications office.
- Ensures all communications projects and marketing efforts comply with University Branding Guidelines and JHU Use of Name Guidelines as well as WSE guidelines.
- Maintains comprehensive editorial calendar that ensures coordination and timely placement of communications efforts, in alignment with WSE overall calendar.
- Manages process of hiring and management outside vendors
- Oversees staff and/or student workers in support of communications efforts.
- Bachelor's Degree in related field.
- Two years related experience.
- Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
- Minimum four years full-time professional relevant experience.
- Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Classified Title: Communications Specialist
Working Title: Senior Communications Specialist
Starting Salary Range: $44,850-$61,600-$78,360 Annually (Commensurate with experience)
Employee group: Full Time
Schedule: Monday - Friday, 8:30 am - 5:00 pm
Exempt Status: Exempt
Location: Hybrid/Homewood Campus
Department name: Department of Civil Engineering
Personnel area: Whiting School of Engineering
The referenced salary range is based on Johns Hopkins University's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
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