Career Center
Baltimore, Maryland
Baltimore, Maryland
Baltimore, Maryland
Posted: 22-Dec-22
Location: Baltimore, Maryland
Salary: Open
Internal Number: 107078-en_US
Johns Hopkins University Carey Business School is seeking a bright and effective communicator with the ability to strategize across an organization. We are seeking a Content Strategist who will be responsible for creating high-impact messaging strategy and content distribution plans to effectively communicate the Johns Hopkins Carey Business School brand, and advance the school's awareness, engagement, and enrollment efforts. The Content Strategist will be a strategic thinker who excels at envisioning a multi-channel strategy, ensuring execution, managing a timeline and content calendar, leading content planning meetings involving multiple stakeholders toward actionable decisions, navigating complex and competing interests, and working on several high-priority projects concurrently with minimal supervision. With guidance from the Sr. Director of Strategic Communications and input from Marketing leadership team, the Content Strategist ideates opportunities for content creation and distribution, developing comprehensive, multi-channel distribution plans and reporting on their outcomes. In collaboration with the Social Media Strategist, Website Coordinator, and other appropriate team members, the individual will integrate the Marketing & Communications Department's public-facing communications in a data- and best-practice-driven content mix appropriate for each platform. The Content Strategist will also serve as a contributing content creator, provide supporting direction to writers, and assist with copy editing for Marketing and Communications materials.
Specific Duties & Responsibilities
Content Strategy (60%)
- Collaborate with Marketing and Communications Senior Directors and Directors to develop strategies and campaigns for multi-channel content distribution.
- Function as the managing editor for most external-facing communication. Work with the Media Relations Manager on timing for media pitches and releases; work with the Communications Director on timing for distribution and supporting approaches for internal communications from the dean and other institutional VIPs.
- Support and ensure the consistently on-brand voice and tone of communications from conceptualization to distribution.
- Oversee content planning meetings to brainstorm content opportunities and maintain focused strategic interests in determining and supporting content creation.
- Create and manage the comprehensive content calendar and planning files.
- Collaborate with content specialists, including social media and media relations, to align and leverage content across channels.
- Provide direction and prioritization in a deadline-driven environment with shifting needs.
- Collaborate with Web Strategy and Analytics manager to optimize web-based content based on their insights and SEO considerations.
Writing & editing (35%)
- Research and write content such as alumni and student profiles, faculty features, and other types of communications for marketing emails, web content, campaign- and program-collateral copy, video scripts, and other messaging.
- Provide direction and support to freelance content creators.
- Edit and proofread content created by other team members to ensure spelling, grammar, punctuation, and Associated Press style.
- Execute against the established Johns Hopkins Carey Business School Brand Standards to align the school's marketing messaging to our recent rebranded tone and voice.
- Ensure all communication projects and marketing efforts comply with University Branding Guidelines and JHU Use of Name Guidelines.
Other duties as assigned (5%)
- May include event attendance, social media, photography, representing the Director or Senior Director in meetings, etc.
Special Knowledge, Skills, & Abilities
- Understanding of storytelling and marketing strategy required.
- Understanding of and familiarity with multi-channel communications campaigns.
- Strong ability to create new, comprehensive communication plans aligned with departmental and institutional goals.
- Quick learner.
- Creative thinker who executes in concrete ways.
- Self-direction and motivation.
- Excellent communication skills, written and verbal, and strong interpersonal skills, including the ability to communicate needs and expectations.
- Excellent time-management skills, along with demonstrated ability to juggle multiple projects.
- Proficiency in Word, PowerPoint, Outlook and Teams.
- First-hand knowledge of regional and national print, broadcast and electronic media outlets, and social networking, including web-based and online media/information sites.
- Experience using SmartSheet or comparable project management tools.
- Experience using Adobe Creative Suite and content management tools a plus.
- Knowledge of AP Style and ability to learn and uphold school style guide,
- Ability to maintain a professional and collaborative working relationship with faculty, students and staff,
- Ability to communicate effectively,
- Self-directed and self-motivated,
- Ability to meet tight deadlines and adjust to changing priorities,
- Understanding and experience writing with Search Engine Optimization (SEO). Experience working with Brightedge (SEO solution and content performance marketing platform) a plus,
Minimum Qualifications
- Bachelor's Degree in marketing, communications or related field.
- Four years of related experience.
- Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
- Five recent years working in team-oriented environments.
- Two or more years with direct management experience.
- Higher education experience is a plus.
Classified Title: Web Content Developer
Working Title: Content Strategist
Role/Level/Range: ATP/04/PC
Starting Salary Range: $52.230-$71,890 Annually (Commensurate with experience)
Employee group: Full Time
Schedule: Monday - Friday 8:30-5:00
Exempt Status: Exempt
Location: Hybrid/JH at Harbor East
Department name: Marketing & Communications
Personnel area: Carey Business School
Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines:
*JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.
**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.
The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.
The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
EEO is the Law
Learn more:
https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf
Accommodation Information
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.
Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants for SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/ and all other JHU applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.
The following additional provisions may apply, depending on campus. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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