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Marketing and Communications Manager

Oldfields School

Details

Posted: 27-May-22

Location: Sparks Glencoe, Maryland

Type: Full Time

Required Education: 4 Year Degree

Interested candidates should send a resume, cover letter, diversity statement, and references in a single PDF document to employment@oldfieldsschool.org. Please reference the position being applied for in the subject line. Onsite interviews may be required. Background checks are performed on all new hires. Oldfields School offers a dynamic and supportive work environment, competitive salaries, and a generous benefits package. On-campus housing may be available (but not required) for this position. Oldfields School is an Equal Opportunity Employer.

Report: Head of School

Oldfields School, an all-girls international boarding and day school, grades 8-12, located in northern Baltimore County, seeks applicants for a Marketing and Communications Manager. This is a full-time, exempt position with a July 2022 start date. The Marketing and Communications Manager is responsible for promoting the School’s mission, strategic goals, and institutional brand by integrating the School’s advancement efforts both internally throughout the organization and externally with the target audiences.

The Marketing and Communications Manager role includes researching the target audiences, shaping an engaging message, delivering the message, and assessing the results of the communication effort. They collaborate with the Head of School, Dean of Admission, and the Director of Development to shape and craft the School’s messages to ensure consistency and continuity. They are a key player in internal and external advancement, including direction of and creative oversight for institutional marketing, advertising, branding, and public relations. They will serve as the liaison to administrators, faculty, and staff in the messaging content, design, and distribution of all communications.

Primary Responsibilities:

Support Advancement Team in creation and execution of strategic marketing plan to support the School’s mission.
Create content, provide copy writing for, and oversee design, proofing, and distribution of Advancement communications including, but not limited to:
- Print publications: Magazines, newsletters, annual report, and fund raising appeals
- Digital publications: newsletters, eblasts
- Website pages, news items, forms, and website portals
- Materials for special events such as registration/enrollment, Fall Family Weekend, holiday cards, programs for concerts and plays, Open House, Alumnae
  Weekend, etc.
- Collateral pieces for Admission such as brochures, view book, posters, etc.
- Miscellaneous materials for Head’s office
Oversee all of the webmaster’s responsibilities including website content creation, editing, and analytics
Oversee editing, proofing, sending (and often writing) of School communications from all departments
Manage all School photography and video including distribution
Manage social media channels
Manage Communications budget which includes major print publications, advertising, and photography/videography
Manage relationship with press and write press releases
Oversee creation, distribution and analysis of surveys to key constituents groups
Oversee creation and design of all advertisements for Admissions and School events
Oversee editing and proofing of all official School communications, including, but not limited to the guidebook, curriculum guide, the employee handbook, all calendars, and the style guide
Advance the image and presence of the School in the local Baltimore community by seeking out and attending local events and maximizing visibility of the School
Provide faculty training on messaging and communications best practices
Create and manage communications timeline
Create and distribute emergency/crisis communications
Actively engage and support the School’s commitment to a diverse, equitable, and inclusive community as defined by the School’s Diversity Statement and strategic plans and initiatives
Adhere to and assist in enforcing school policies and procedures
Promote the mission of the School
Perform other duties as assigned by the Head of School

Qualifications:

Bachelor’s degree in marketing and/or communications or related field
A minimum of five years of marketing and communications experience, preferably in an independent school or non-profit environment
Exceptional proofing skills and attention to detail
Ability to communicate effectively, both orally and in writing
Strong analytical and decision-making skills
Skilled in promoting a vision, communicating a strategy, and implementing goals
Proven ability to work successfully with a variety of constituents, including students, parents, referral professionals, and faculty/staff
Familiarity with or ability to quickly learn G-Suite applications.
Experience with videography, photography, and related editing software a plus

At Oldfields, each girl’s success is enhanced as we celebrate the personal experiences that often are informed by socio-economic status, race, age, nationality, ideology, sexual orientation, gender identity, expression and ethnicity. We honor and respect the opportunity to learn and grow from the multitude of valuable life experiences and personal beliefs from every member of our community. The community is committed to a continuously active and innovative process of creating a welcoming, inclusive, and safe environment for everyone.

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About Oldfields School

Oldfields School is an all-girls boarding and day school, grades 8-12, in beautiful northern Baltimore County, Maryland.

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