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Website Specialist

Johns Hopkins University

Details

Posted: 05-Mar-22

Location: Baltimore, Maryland

Salary: Open

Internal Number: 79796-en_US

Classified title: Website Specialist

Working Title: Web Specialist

Role/Level/Range: ATP-3-PB

Starting Salary Range: Commensurate With Experience

Employee group: Full time

Employee subgroup (FLSA Status): Exempt

Schedule (hours/days): 8:30 am to 5:00 pm

Personnel area (School): Academic and Business Centers

Position Type: New

Org unit name and #: Jhpiego

Department name: Global Engagement and Communications

Reports to (Job title): Reports to (Job title): Sr. Communications Manager

General summary/purpose:

The Web Specialist will advance a strong online presence for Jhpiego by maintaining various corporate websites with fresh content and effective functionality. The Specialist will work closely with the Global Engagement and Communications team to ensure sites accurately reflect Jhpiego's goals, objectives and identity. The Specialist will also help execute email communications, driving traffic to Jhpiego's various websites, as well as online fundraising campaigns and digital communications.

Specific duties & responsibilities:

Regularly update site content (on various corporate websites (external/internal) as well as design/develop new landing pages for various online campaigns
Design, develop, test and execute email campaigns utilizing MailChimp and/or Luminate Online (a proprietary fundraising and communication platform)
Creates strong creative visual design solutions and strategies for communications web projects based on modern web standards and technologies, design philosophy, and expertise
Deliver high-quality work on tight deadlines, with the ability to quickly iterate and incorporate feedback and new ideas from other designers, developers, and stakeholders.
Collaborate with back-end developers to improve website usability, accessibility, and performance.
Recommends and defends decisions that best fit the needs of diverse projects based on a strong understanding of best practices, while considering user experience, site usage analytics, information architecture, and other technological requirements and limitations
Manage email lists and segments within MailChimp and/or Luminate Online
Collaborate with fundraising team on regular donor campaigns (ranging from custom landing pages to mini-sites, donation pages and other custom content)
Create templates and optimize graphics for websites, social media and email campaigns
Make strategic suggestions on content, design and functionality of emails to produce best-in-class products
Redesign emails on a regular basis to ensure fresh, appealing, on-brand content
Work collaboratively with writers, editors, project managers, graphic designers and web designers in an efficient and effective manner on multiple projects, with both short and long term deadlines
Attend internal client meetings as needed
Monitor performance and results on various websites, identifying and evaluating improvement options, introducing new technology, maintaining links, performing updates, etc.
Maintain site appearance by developing and enforcing content and branding guidelines
Collect, analyze and summarize e-newsletter performance data and trends to improve user experience, open rates and click throughs
Provide information by collecting, analyzing, and summarizing web data and trends
Design and develop banner ads, slideshows and other interactive content for our websites
Ensure online content is aligned with Jhpiego's creative approach
Help set, and work to, SEO performance indicators that complement overall marketing and business objectives
Examine and analyze site traffic and build systems and protocols internally that ensure all content is optimized across all platforms and user experiences

Minimum qualifications (mandatory):

BA/BS in communications, web design, marketing or related field
2+ years of experience in web design and production
Additional education may substitute for required experience and additional related experience may substitute for required education, to the extent permitted by the JHU equivalency formula.
Front- and back-end experience with an emphasis on front-end development in a Wordpress environment or other Content Management System, as well as proficiency in Adobe Creative Suite
Experience with web protocols such as CSS, HTML, and responsive design
Basic knowledge of JavaScript and PHP are a plus
Thorough understanding of both the graphic and functional aspects of web and mobile design including browser usability and cross-platform compatibility
Proficiency in using monitoring and web analytics tools such as Google Analytics
Proficiency working in development and live environments, performing routine maintenance and security updates, and troubleshooting errors
Familiarity with email deployment platforms like Mailchimp, Luminate, Constant Contact, Bronto, or similar
Experience testing and troubleshooting in several email clients across multiple browsers. Familiarity with Litmus, Email on Acid, or similar
Familiarity with Pantheon, Sharepoint and Blackbaud products is preferred
Must be passionate about the web and demonstrate a willingness to stay up to date with an ever-changing list of best practices, new technologies, and new ideas.
Excellent communication, planning and organizational skills
Ability to work independently and be a thoughtful collaborator and team member
Ability to manage several activities simultaneously
Ability to work in a complex environment with multiple tasks and short deadlines

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About Johns Hopkins University

Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.

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