Provide strategic direction to and oversight of PR initiatives of the Marketing and Communications department to ensure that the world-renowned Baltimore Symphony Orchestra receives the best and broadest possible media exposure for the full range of its activities locally, nationally, and internationally. Areas of particular focus include increasing the Orchestra’s visibility, and create concert-related PR opportunities to maximize ticket sales for classical, pops, holiday, educational, and special revenue-generating concerts, and create heightened visibility of activities in Baltimore as well as in Washington, D.C., centered on its second home, the Music Center at Strathmore in N. Bethesda, Maryland. The Director of Communications works with the VP of Marketing and Communications, as well as with senior management, including the President/CEO, Board, Music Director, and staff to develop, implement, and achieve the long-term goals and objectives of the BSO.
Key areas of responsibility include maximizing press relationships, managing internal and external communications, and generating a high volume of press for the organization in the Baltimore and Washington, D.C. media markets to support the BSO’s ticket and contributed revenue objectives, as well as secure national stories as well. The Communications Director will also work closely with other departments towards the goal of optimizing the institutional communications and messaging to all stakeholder groups including donors, board, patrons, musicians, volunteers and community partners. The position is based at the Joseph Meyerhoff Symphony Hall (JMSH).
The successful candidate will thrive under pressure, be able to balance multiple priorities, and establish her/his self as a trusted resource internally by employees and externally by the media.
Marketing and Communications Assistant
ESSENTIAL DUTIES AND RESPONSIBILITIES
Protect and communicate the brand of the Baltimore Symphony Orchestra to further our reputation as a world-class orchestra in the local, national, and international markets.
Develop & implement the overall communication strategy, direct staff in planning and executing international, national, regional, and local publicity and public relations, identifying and maximizing key opportunities.
In conjunction with Marketing, develop & implement a vigorous media strategy that supports & drives ticket sales through positive stories profiling upcoming BSO events and featured artists.
Serve as PR point person for corporate communications, image and issue/crisis management.
Generate a continuous stream of self-generated news stories and dynamic content that will achieve brand loyalty and a sense of online community for the BSO.
Oversee production of publications including Overture magazine, and, in conjunction with Marketing, website content.
Expand and maintain press/media contacts and relations. Serve as spokesperson and primary media contact on behalf of the BSO and JMSH, and for BSO activities at The Music Center at Strathmore.
Oversee social media efforts and podcasts, and generate compelling video and written content for the BSO’s website.
Oversee staff in researching and writing of press releases, calendars, fact sheets, pressroom copy, institutional materials and other materials for both internal and external constituents. Ensure highest degree of quality and accuracy in all materials. Produce and manage press release schedules, assignments and deadlines with assistance from Coordinator.
Develop & implement strategy that furthers the BSO’s relations with a broad range of community and civic groups in the region, with goals of improving brand awareness and increasing ticket sales and attendance.
Work with the Development department to represent the BSO in its relations with legislators and officials to advocate for significant public funding from and partnerships with city, county, and state governments.
Work closely with the BSO’s education department to generate regional and national coverage for the BSO’s ever-broadening education and community engagement programs, including the signature after-school program, OrchKids.
Effectively prepare the Music Director, board, and staff for media interviews; prepare key institutional messaging including speeches.
Develop high-quality and effective press events including the BSO’s annual Gala, media cultivation affairs, and announcement of major initiatives.
Oversee archiving of historical documents, including house programs, photography, video and artist biographical files.
Ensure standardization of all operating procedures.
Other Duties as Assigned.
QUALIFICATIONS AND CAPABILITIES
Minimum of 5 years senior-level work experience in public relations or communications.
Experience working with a major non-profit arts organization is preferred.
Demonstrated superior written and verbal communication skills.
Strategic thinker who is able to prioritize many competing initiatives.
Supervisory experience of a proactive media-relations department.
Has proven experience in using self-generated content to drive conversation about a product, event or organization as an alternative to traditional media hits.
Knowledge of, and devotion to, symphonic music and the classical music industry is preferred.
Bachelor’s degree in communications or public relations related fields, or related work experience.
Superior interpersonal skills, and ability to handle calmly and efficiently situations ranging from routine to emergency.
Skills demonstrating tact, diplomacy and confidentiality.
Proven ability to instruct board and staff in media relations.
Excellent critical thinking, strategic planning, and problem solving skills.
Must have or be able to quickly acquire knowledge of organizational structure (mission, goals and objectives), department polices and procedures.
More information about the BSO can be found at our website by following this link: www.bsomusic.org.
The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences of relief, to equalize peak work periods or otherwise to balance the workload.
Additional Salary Information: A benefits package that includes:
- Health insurance
- Dental, Life, Short-Term and Long-Term Disability Insurance, paid by the BSO
- Generous paid time off, including annual, personal, and sick leave
- 403(b) Plan
- Flexible Spending Accounts
- Health Savings Account
- Employee Assistance Program
Internal Number: N/A
About Baltimore Symphony Orchestra
For over a century, the Baltimore Symphony Orchestra (BSO) has been recognized as one of America’s leading orchestras and one of Maryland’s most significant cultural institutions. Under the direction of Music Director Marin Alsop, the orchestra is internationally renowned and locally admired for its innovation, performances, recordings and educational outreach initiatives including OrchKids.
The Baltimore Symphony Orchestra performs annually for more than 350,000 people throughout the State of Maryland. Since 1982, the BSO has performed at the Joseph Meyerhoff Symphony Hall in Baltimore, and since 2005, with the opening of The Music Center at Strathmore in North Bethesda, MD, the BSO became the nation’s first orchestra performing its full season of classical and pops concerts in two metropolitan areas. More information about the BSO can be found at BSOmusic.org.