The Office of Student Financial Services is seeking an exceptional individual to join our team as the Associate Director, Financial Aid Communications and Digital Strategy. Each year, JHU Homewood undergraduate and graduate students receive more than $300 million in financial aid from federal, state, institutional and private sources. Reporting to the Director of Financial Aid and Scholarships, the Associate Director is a member of the management team within the Office of Student Financial Services. As a collaborative group, they work closely with the Director and are responsible for the development and implementation of policies, procedures and communication plans to ensure that Office and University wide goals are successfully met.
The Associate Director, Financial Aid Communications and Digital Strategy is responsible for developing and executing a comprehensive financial aid communications strategy, with a sharp focus on our message of access and affordability. This position plays a key role in ensuring the digital presence and materials are clear, consistent, cohesive, integrated, and aligned with the mission of Financial Aid across all digital channels, including websites, social media platforms, email, and chat bots.
The Associate Director, Financial Aid Communications and Digital Strategy will liaise with other key stakeholder offices to identify communications opportunities as new initiatives are conceived, developed and launched. S/he will have one direct report (Sr. Assistant Director, Financial Aid Communications).
Specific Duties & Responsibilities:
Develop and implement a multi-channel communications strategy that enhances user engagement, access to resources, effectively tells the Hopkins financial aid story of affordability to target audiences (including students, parents, high school counselors), and includes metrics and assessment opportunities to measure impact and effectiveness.
Ensure messaging is uniform, cohesive, integrated, personalized to target audience, and aligned with institutional objectives.
Oversee the Financial Aid content management for the Homewood Financial Aid website, Net Partner Portal, Slate Portal, and Student Information System Portal.
Manage the office’s third party relationship with an outside call center vendor, including issue escalation, messaging updates, service levels. Assesses performance through surveys and call sampling.
Develop talking points, messaging, and presentations for staff.
Guide the office strategy for social media messaging, ensuring compliance with established university and divisional guidelines.
Produce high-quality, written deliverables, such as messaging toolkits, social media strategies, video content, and advocacy communications.
Leverage data from in person visits, e-mail inquiry and phone calls to inform communication decisions.
Minimum Qualifications (mandatory):
Bachelor’s degree in communications, writing or similar field or the equivalent of training and experience required from a regionally accredited college or university.
A minimum of four years related professional communications experience required.
Master’s degree preferred.
Previous experience working in higher education, including exposure to admissions and financial aid preferred.
Special Knowledge, Skills, and Abilities:
Exceptional writing and editing skills including development and copy-editing, along with ability to shape and improve content for multiple target audiences.
Ability to think critically and develop strategic messaging, including experience developing media strategies.
Familiarity with online communications platforms and content management.
Clear understanding of how multimedia content—such as photos, videos and animated graphics—can and should be used across the digital landscape, including ideas for innovative uses that drive engagement.
Knowledge of best practices for analytics, content strategy, search engine optimization, and usability/user experience; solid understanding of WCAG 2.0 guidelines to ensure accessibility of web content.
Familiarity with a variety of social media tools and the metrics that drive success within those tools
Excellent interpersonal skills, cultural responsiveness, and the ability to work in a diverse, matrixed organization; the ability to work independently and as a member of a team.
Sophisticated understanding of today’s digital landscape, including new and emerging technologies and platforms as well as usage trends among undergraduate and graduate students.
Ability to work effectively under deadlines and simultaneously juggle several assignments.
Flexibility in dealing with a very diverse culture, and commitment to diversity and to serving the needs of a diverse population.
Experience using content management systems, such as WordPress, and other tools for editing and publishing web content.
Knowledge of HTML/CSS.
Experience using Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.) a plus.
Classified Title: Communications Associate Working Title: Associate Director, Financial Aid Communications and Digital Strategy Role/Level/Range: ATP/04/PD Starting Salary Range: Commensurate with Experience Employee group: Full Time Schedule: M - F / 8:30am - 5:00pm Exempt Status: Exempt Location: 01-MD:Homewood Campus Department name: 10001447-Student Financial Services Personnel area: Homewood Student Affairs
The successful candidate(s) for this position will be subject to a pre-employment background check.
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During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.