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Manager, Category Marketing
Under Armour
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Manager, Category Marketing

Under Armour

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Details
Posted:
August 16, 2019
Location:
Baltimore, Maryland
Salary:
competitive rate
Type:
Full Time - Experienced

The Category Marketing Manager is responsible for all marketing related activity within their identified categories.  The teammate in this role will craft go-to-market strategies, positioning and activation plans for specific category business units of Under Armour.  It is essential that the Category Marketing Manager focuses on growing the brand and driving sales by delivering consumer-focused product launches. This role will work to coordinate the building of unified marketing materials across all touch-points needed for category launches. This teammate will ensure Under Armour products are powerfully placed in the market to connect with customers and drive sales. 

 

 

Responsibilities

 

  • Plan and execute category campaigns that drive sales goals globally 
  • Author all briefs (product, master, creative) to initiate and develop category level support elements 
  • Drive and deliver go-to-market timelines for relevant category campaigns
  • Be the key driver with Brand and creative marketing teams on all seasonal photo shoots, seasonal category marketing priorities, and GTM selling tools
  • Provide input on sports marketing briefs and activation for brand assets
  • Coordinate to ensure campaigns are regionally relevant, integrating regional feedback into planning and ensures support elements for campaigns can be leveraged by regions
  • Build close partnerships with all cross functional teams related to the category and ensures relevant insights are cascaded to key stakeholders
  • Collaborate with Consumer Insights team on collection of competitive analysis, industry studies and sales analysis
  • Assist Category Marketing Leadership to measure effectiveness of marketing tactics
  • Other duties may be assigned

  

 

Qualifications

 

  • Consumer Orientation - Able to think consumer-first and drive relevant strategies that drive preference and loyalty for UA
  • Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
  • Business Acumen – Agile decision-making, entrepreneurial nature, ability to formulate a strong POV

 

Required Experience:

 

  • Bachelor’s degree required. MBA Preferred
  • 5+ years of similar marketing and/or strategy experience in a fast-paced, product-oriented, consumer-driven company

 

About Under Armour
Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand. That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace. The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU. . .Protect This House?!
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