Wilmer Eye Institute, Johns Hopkins Medicine seeks a Communications Specialist to create impactful content that effectively communicates the research being done by the Institute and improves communication with our patients and employees. This role supports the Marketing and Communications department within the Wilmer Eye Institute. This person would help drive the content strategy to support promotion of the work of our faculty as well as improving patient literature and communication. This person would help lead new content ideas, interview faculty and subject matter experts and lead the content process from start to finish. With guidance from the senior marketing manager, the Communications Associate conceptualizes and creates a variety of writing deliverables in the appropriate style to meet the strategic and tactical goals of each center and its target audience.
This person is an effective writer, creative and strategic thinker, and must be able to work on several high priority projects concurrently with minimal supervision.
This position reports to the Senior Marketing and Communications Manager.
Identify stories about the Wilmer Eye Institute. These stories will primarily function to communicate scientific discoveries,
Writing a variety of content across both digital and print channels such as articles, promotional messaging, digital marketing assets, event support, patient literature
Conduct research and interviews with subject matter experts
Developing content which resonates with Wilmer’s audience of both referring ophthalmologists and patients to aligns to the Center’s tone and voice
Proofread and copy edit public facing materials
Develop and post content to social media accounts. Assist in building strategic plans to build and engage audiences on social media about Wilmer research, activities, and events.
Work with marketing manager and other colleagues to generate new content initiatives, track and report on content metrics.
Develop and maintain external and internal e-newsletters
Participate in weekly meetings with the full editorial team, marketing agency and central communications.
Minimum Qualifications (Mandatory):
Bachelor's degree in related field
Two years related experience
Writing samples required
Bachelor’s degree with emphasis in journalism, marketing, writing, or public relations
5-7 years related experience in writing and research
Experience in healthcare marketing is preferred but not mandatory
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Special Knowledge, Skills, and Abilities:
Excellent communication skills, written and verbal, and strong interpersonal skills
Commitment to a collegial workplace
Ability to work independently and in a results-oriented workplace
Proficiency in Word, Excel spreadsheets, PowerPoint, and Outlook.
Experience using Google Analytics, Adobe Creative Suite, and WordPress.
Ability to meet tight deadlines, along with demonstrated ability to juggle multiple projects.
First-hand knowledge of regional and national print, broadcast and electronic media outlets, and social networking, including web-based and online media/information sites.
Classified Title: Communications Specialist Role/Level/Range: ATP/03/PB Starting Salary Range: $43,530 - $59,795) Employee group: Full Time Schedule: Mon-Fri 8:30-5 Exempt Status: Exempt Location: 04-MD:School of Medicine Campus Department name: 10002959-SOM Oph General Administration Personnel area: School of Medicine
The successful candidate(s) for this position will be subject to a pre-employment background check.
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