Position summary: The Strategic Communications Division at MICA is searching for a Creative Director to oversee, evolve, and champion the College’s visual brand. The ideal candidate will understand how design, text, imagery, and visual storytelling can be successfully integrated across all platforms to reflect the exceptional quality, strength, and vitality of MICA, one of the leading colleges of art and design.
A newly created position, the Creative Director will have a sophisticated, well-developed visual sensibility with strong graphic design skills. The ideal candidate will bring innovative ideas to the fore, be a creative problem solver, and have strong management and mentoring skills. As a key leader in the division, the candidate will be creatively nimble while bringing strategic ideas to take our creative efforts to the next level.
Reporting to the Vice President of Strategic Communications, the Creative Director will be a senior leader, committed to the highest quality in all visual expression, and skilled at integrating traditional and emerging media to engage and inspire the many constituencies the College serves. The Creative Director will work with external members of the MICA community and directly with the internal team to develop solutions to marketing needs.
The In-house Creative will report directly to the Creative Director as will all external vendors—designers, photographers, videographers, etc.
The Strategic Communications division works as a flat team, with very little hierarchy. Collaborative working styles are essential to our success. Working with the team, the Creative Director will have access to a team of creatives to produce outstanding work that represents MICA’s increasing dynamism in higher education.
Essential Duties & Responsibilities:
Work closely with the Vice President for Strategic Communications, the internal team, key members of College’s leadership, and campus colleagues to lead and develop creative strategies to ensure MICA is visually perceived and acknowledged as a leading college of art and design nationally and internationally.
Oversee and further develop MICA graphic design standards and identity, and actively engage and inspire community members to use and support them.
Maintain graphic consistency across all deliverables.
Inject the same level of innovation, exploration, and reflection in all visual materials to mirror the strategic initiatives of the College.
Possess strong aesthetic skills to evaluate, oversee and curate imagery, including student artwork, for MICA publications, the web and other digital media, and social media.
Identify and procure external creative talent from individual freelancers to larger creative agencies, illustrators, photographers and video producers.
Work closely with the Project Management Director, to identify and select printers and other vendors.
Work with students and freelance professionals to create original graphics to be utilized.
Seek best professional practices and emerging trends to bring new ideas that keep the MICA brand fresh, engaging and inspiring.
Harness new media and new approaches to help tell the College’s story.
Mentor members of the internal team and oversee the In-House Creative.
Inclusion, equity, and diversity that result in active collaboration and cultural sensitivity are valued competencies at MICA. Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity. We are looking for someone who shares our values and who will support the mission of the college through their work.
Knowledge, Skills, and Abilities:
Ability to work effectively in a team environment with staff at all levels within the organization
Ability to support College administrators and volunteer leaders in effective solicitations
Demonstrate consistently good judgement, tact, and ability to develop and nurture positive working relationships both within and outside of MICA
Bachelor’s degree required, preferably in graphic design
Proven years of increasing responsibility in related field
Management experience required; ability to inspire internal team and external creatives
Ability to work after hours and on weekend, when appropriate
Master in Fine Arts or Master’s degree
Reporting to this position: In- house Creative
Conditions of Employment:
Conditions: Background Check
Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. (may be adjusted depending on position)
Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually minimal.
Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment. (additional training may be added, SEE: EHS Manager training schedule)
About Maryland Institute College of Art
Founded in 1826, MICA is among the top visual arts colleges in the nation. The college enrolls 1,863 undergraduate and 306 graduate students from 48 states and 54 foreign countries, offering programs of study leading to the bachelor of fine arts (B.F.A.), master of arts (M.A.), master of fine arts (M.F.A.) degrees, and master of professional studies degrees (M.P.S), as well as post-baccalaureate certificate programs and a full slate of credit and noncredit courses for adults, college-bound students, and children. MICA is recognized as an important cultural resource for the Baltimore/Washington region, sponsoring many public and community-outreach programs-including more than 100 exhibitions by students, faculty, and nationally and internationally known artists annually-as well as artists' residencies, film series, lectures, readings, and performances.