Overview of position: Summary of position's responsibilities: The Digital Media Coordinator is responsible for developing and managing all aspects of BCCC's digital media including social media profiles on all platforms, website content, and internal and external newsletters. The incumbent will develop strategies and tactics to penetrate new markets in order to increase brand awareness to a diverse audience. The Digital Media Coordinator is also responsible for short video production, digital image editing, designing page layouts, crafting engaging social media posts, and creating social media reports using platform-specific analytics.
Knowledge, Skills and, Ability:
Excellent communication skills (written and verbal);
Superior time management;
Ability to identify potential negative or crisis situation and apply conflict resolution and customer service principles;
Excellent problem-solving skills and the ability to work independently and make decisions without supervision;
In-depth knowledge and understanding of social media platforms;
Ability to manage and integrate content and its public presentation throughout the college and beyond;
Ability to manage an information pipeline to successfully provide content for internal and some external outlets;
Ability to communicate effectively, both orally and in writing;
Knowledge of social media analytics;
Exceptional interpersonal skills for positive and effective communication with a diverse population;
This position will develop and manage internal and external communications to disseminate information about the College in order to establish a strong brand awareness of the College's initiatives, programs, and impact to a wide audience.
Plans and sets goals for media campaigns;
Develops brand awareness and online reputation;
Responsible for search engine optimization and generation of inbound traffic;
Coordinates the development of social media campaigns in order to promote college activities, special events and programs;
Manages content for newsletters, website, social media, internal/external calendar items, and other assigned communication materials by all associated deadlines;
Works closely with student leadership groups to amplify on-campus activities and issues;
Conducts research in order to identify social media trends and other relevant topics in order to create informative and engaging social media posts;
Engages new audiences for social media;
Measures and analyzes key performance indicators to establish an ROI.
Internal Number: 2018-152
About Baltimore City Community College
As the only community college in Baltimore City, and the only State-sponsored community college in Maryland, we enroll more Baltimore City residents than any other college or university in the state. For over 70 years, the College has served as a gateway to higher education. With its broad range of degree and certificate programs, affordable tuition, and extensive outreach, BCCC offers educational opportunities at all levels to the citizens of Baltimore City, the State of Maryland, and other countries.