Classified Title: Communications Specialist Working Title: Lead Digital Analyst Role/Level/Range: ATP/03/PB Starting Salary Range: Commensurate with experience Employee group: Full Time Schedule: M-F, 8:30 am - 5:00 pm Exempt Status: Exempt Location: 45-MD:JH at Keswick Department name: 10003708-Marketing JHU Personnel area: University Administration
The Lead Digital Analyst reports to the Director of Social Media & Analytics within the Communications Department at Johns Hopkins University and is responsible for analyzing and synthesizing data from an array of different sources to provide tactical and strategic insights and recommendations.
The Lead Digital Analyst will analyze performance data on Johns Hopkins’ central digital and social media channels, and use social listening and media monitoring tools to glean valuable insight about the external online conversation as it pertains to the University. The individual in this position provides digital performance reporting to the Communications team. He/she will also distribute online conversation insights and dashboards to the Media Relations group within the Communications team, and to designated individuals elsewhere in the University. The Lead Digital Analyst works closely with the Department’s Digital team in using insights to inform broader communications strategy, and with the Media Relations team to help shape the University’s media approach.
The Analyst works closely with the Issues & Crisis Manager within the Communications department to track issues and potential crises of importance to the University, and, in an actual crisis, to provide timely information and analysis concerning the online conversation as it relates to the crisis and as it may inform the University’s response.
The Analyst is also responsible for helping manage the Department’s relationship with vendors of monitoring and analytical software and services.
The goals of the Lead Digital Analyst are to help the University reach and engage with our stakeholders and other audiences in a positive way, to give the University a high degree of situational awareness of the issues and enhance the visibility of the University.
Required experience and skills:
The Lead Digital Analyst should have strong judgement for assessing the impact of a wide range of digital and social media and offering analytical insights in a fast-paced environment. The successful candidate preferably will have 3-5 years’ experience in digital communications, with an emphasis on monitoring, reporting, and data analytics. Experience in higher education is not required but is helpful.
A bachelor’s degree is required; an advanced degree is a plus. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula. Two years related experience required.
The ideal candidate will also possess:
3-5 years using social listening tools
Experience in website traffic analysis using Google Analytics and/or similar applications
Demonstrated ability to analyze data and translate that analysis into specific and actionable communications plans and reports
Strong writing and speaking skills
Strong interpersonal skills
Strong knowledge of MS Office
Knowledge of paid digita/social media marketing and email distribution analytics
Experience with a combination of digital analytics and social listening platforms, such as Brandwatch, SocialStudio/Radian 6, SproutSocial, Simply Measured, Moz, Buzzsumo, and other similar platforms useful for developing strategic communications and marketing insights
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.