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Marketing and Events Coordinator

Towson University

Details

Posted: 01-Jul-22

Location: Towson, Maryland

Employment Type:

Full-time

Organization Type:

Higher Education Institution

Internal Number: 220000IS

Job Summary

Towson University (TU) is one of the nation’s top 100 public universities. Located north of Baltimore, TU currently enrolls over 22,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University values diversity and fosters a climate that is grounded in respect and inclusion to cultivate the intellectual and personal growth of the entire university community.

The Career Service Center is accepting applications for a Marketing and Events Coordinator to provide strategy, oversight and implementation of the Career Center's marketing efforts; to effectively manage the Center's event planning and execution functions.

Responsibilities and Duties

Execute internal marketing and communication strategies for Career Center’s events and services. Coordinate efforts of staff and students assisting with marketing efforts. Ensure brand consistency across all marketing and communication outlets. Create engaging written and multimedia content for a variety of audiences (i.e. students, alumni, family, etc.) across a multiple channels (i.e. print, email, online, etc.). Coordinate with Creative Services liaison to utilize campus-based design services for print and digital marketing. Coordinate campus-wide visibility initiatives (tabling, contests, etc.). Maintain Center’s presence on university’s Master Calendar. Create and distribute e-newsletters, email blasts, and possibly multimedia marketing. Coordinate and manage center’s social media – Instagram, TikTok, Facebook, Twitter, LinkedIn. Partner with student groups and other campus constituents to educate and engage students in Career Center programming. Evaluate effectiveness of communication efforts through monthly data reporting and analysis. Provide budget oversight and procurement of all marketing related expenses, including negotiating pricing and maintain inventory of marketing promotional items.

Support and/or lead career fairs and other career programs/events: coordinate with Events and Conference Services to reserve facilities and communicate set-up requests; plan and coordinate catering and parking; manage registrations and communicate with employers; manage and monitor payments and invoicing; work with program leads around event specifics and to prepare event materials; collaborate with Administrative Assistant II on supply ordering; and contribute to overall operations and administrative elements of Career Center events and initiatives.

Recruit, hire, train, and supervise Career Center marketing/event interns. Provide career-related and significant professional work experience to support both student learning goals and Career Center goals. Monitor work quality, productivity, and deadlines while providing constructive feedback and coaching. Maintain timekeeping and personnel records. Conduct mid-semester and end-of-semester performance evaluations.

Participate on the University Marketing Committee and Student Affairs Marketing Committee. Seek out professional development opportunities, attend meetings/webinars related to event and marketing functions.

Qualifications and Skills

Required:

Bachelor's degree in marketing, public relations, communications or other related field
One year of administrative, budgeting, and/or event planning experience
Experience planning and executing events
Superior organizational and communication skills;
Strong computer skills (database programs, Microsoft Office, Outlook, etc.)
Ability to multi-task and work effectively in a team environment
Quick learner
Experience with the application of equity, diversity and inclusion in the workplace
Knowledge of issues related to the needs of a diverse student population
Experience with print, digital, and social media marketing and communications

Preferred:

Experience with Canva, Adobe Creative Suite, Social Media, Peoplesoft, Handshake, TouchNet

Salary and Benefits

Competitive salary and full University benefits that include 22 days of annual leave, up to 14 holidays, personal and sick days; excellent health, life, and retirement plans; and tuition remission. To learn more about our benefits, please click here. TU also offers a variety of great perks and discounts, which can be found here.

If you are motivated, innovative and team-oriented, we would love to hear from you.
For consideration, please submit a cover letter and resume with your online application.
This position will be open for a minimum of 14 days.

The safety of our students, faculty, staff, and neighbors has been our top priority and the focus of every one of our decisions since the earliest days of the COVID-19 pandemic. Therefore, the University System of Maryland (USM) has strongly encouraged full COVID vaccination and up-to-date booster shots (when eligible) for all faculty, staff, and students at all schools in the USM as both a reasonable and necessary means of protecting our health and safety.

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About Towson University

The largest comprehensive university in the Baltimore area, Towson University is nationally recognized for its excellent programs in the arts and sciences, communications, business, health professions, education, fine arts and computer information systems. Located in suburban Towson, eight miles north of Baltimore, our beautifully landscaped, 328-acre setting offers a pleasant environment for study and a diverse campus life, as well as easy access to a wealth of university and community resources. Towson University's educational experience branches out to off-campus locations throughout Maryland, including a number of online options. Our many interdisciplinary partnerships with public and private organizations throughout Maryland provide opportunities for research, internships and jobs. Towson University is a founding member of the Coalition of Urban and Metropolitan Universities (CUMU).

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