The St. Paul’s Schools are pleased to announce an opening for an Executive Director of Strategic Communications.
The St. Paul’s Schools offer something unique. Our community provides coeducational and single gender opportunities to cultivate student growth and academic achievement. From cradle to college, we empower boys and girls to learn in the ways that suit them best. Set on a stunning 125-acre campus, our three schools, St. Paul’s Plus Preschool, St. Paul’s School and St. Paul’s School for Girls, are dedicated to the individual journeys and experiences of our students, ages six weeks through grade 12. We strive to graduate students who are citizens with a strong sense of self and empowered with the skills, spirit and independence to inspire, innovate, and contribute to the betterment of the global world.
The Executive Director of Strategic Communications—a newly created, senior-level position at The St. Paul’s Schools (The Schools)—will have primary responsibility for the development of The Schools’ marketing and communications strategy and will supervise its implementation. Additionally, the Executive Director (ED) will provide organizational leadership with two high-functioning offices that have independently, and collegially, supported the St. Paul’s School for Girls (SPSG) and St. Paul’s School (SPS) to a partnering marketing and communications operation and staff. As a senior staff member, the ED will report to SPSG’s and SPS’s Heads of Schools. We expect the following initiatives will have priority within the Schools’ marketing and communications strategy:
Building internal and external awareness and understanding of The Schools and of the unique student opportunities resulting from the experiences. Key audiences will include The Schools’ faculty and staff, alumni and alumnae, parents (prospective and current), and enrollment influencers in the Baltimore community. We expect that the ED will work closely with the heads of school in shaping the plan.
Developing a communications strategy or strategies that support The Schools’ on-going philanthropic initiatives: Notably:
SPS has identified significant funding priorities and currently is in the leadership/quiet phase of a
SPSG has recently concluded a feasibility study that will guide its advancement efforts over the
next three to five years. A comprehensive campaign is likely.
The ED will work closely with The Schools’ advancement leadership to develop and implement communications strategies that serve SPS and SPSG’s joint and independent philanthropic goals.
Exploring a visual identity/system and messaging platform that serves the Schools in applications such as its Web site and in coordinated marketing efforts. Note: The Schools are committed to continuing single gender education in the middle and upper divisions, but seek to develop a more cohesive narrative about the distinctive advantages offered by three schools on one campus (see Enrollment).
To oversee development of a multi-plank case for enrollment. Not surprisingly, The Schools’ aforementioned commitment to single-gender education creates both communications opportunities and challenges:
Working with Edwards & Co., SPSG adopted a girls-education-forward messaging platform in 2016.
SPS is working with Edwards & Co. to develop a boys-education-forward platform in 2018.
We anticipate that the ED will oversee a third process, in which the enrollment case for a coordinate campus and for age-appropriate coeducation—including St. Paul’s Plus, The Schools’ 6-weeks-PreK preschool—will be developed.
Given the extraordinary possibilities born of The Schools, this position represents a singular opportunity for a strategic communications professional. In one of the nation’s most vibrant independent school markets, The St. Paul’s Schools seek to become their most dynamic.
We seek a leader with experience building and nurturing a highly professional marketing and communications team and supporting their development as strategic communicators through mentorship and professional development. Under the ED’s leadership, the marketing communications team will be responsible for carrying out a comprehensive, sophisticated, and complex multi-channel marketing plan.
Proven organizational leadership and success in a marketing communications environment
Superior written and verbal communication skills, coupled with highly developed interpersonal skills
Fluency in cross-platform communications
An understanding of school communities
This position is full time and salary is commensurate with experience. Candidate is eligible for full benefits package including, but not limited to, medical, dental, vision, disability, flexible spending and 403(b). Additional benefits include AFLAC, life insurance, free lunch, dry cleaning service delivery and fitness center. Tuition remission is also available for full-time employees for 50% reduction in tuition fees at St. Paul’s School for Girls, St. Paul’s School and at St. Paul’s Plus’ Pre-School program for children ages two years old and older.
To apply for the position, please forward cover letter, resume and list of references to Shannon Duckett, Human Resources Director at St. Paul’s School for Girls, at email@example.com. The St. Paul’s Schools are equal opportunity employers.