Publicity Manager, Books Division, Johns Hopkins University Press
Johns Hopkins University
March 23, 2018
General Nature or Purpose of the Job:
The Johns Hopkins University Press seeks an experienced, well-connected manager and publishing industry professional for the position of Publicity Manager in the Books Division. Reporting to the Director of Marketing and Sales, the publicity manager develops and implements publicity and media strategy for 150 new trade, scholarly, and professional books annually. The publicity manager is expected to leverage his/her own efforts—along with those of two staff publicists, student interns, and occasional freelancers—to achieve maximum exposure for JHUP books through all available and appropriate channels. The manager must sustain productive relationships with members of the media, current and prospective JHUP authors, acquisitions editors, and senior managers to enhance JHUP’s reputation as an innovative leader in the world of publishing.
Primary Duties and Responsibilities of the Job:
Produces publicity/media strategy for books in concert with others in marketing, acquisitions, and authors.
Contributes to overall plans for books by attending editorial product review meetings and launch meetings.
Assigns specific titles to appropriate publicists, monitors workload, and adjusts as necessary.
Oversees the planning and execution of all publicity campaigns and ensures timely and appropriate distribution of all press materials, including advance and bound book mailings, press releases, and pitch letters.
Takes on new ways in which to publicize books and JHUP by experimenting with novel outlets and incorporating the most promising activities into the workflow.
Extends interactions with new online news outlets with which JHUP has recently partnered—The Conversation and Made by History.
Collaborates with other divisions of the press in managing social media accounts.
Develops social media strategy and implementation, and conducts periodic analyses of ROI. Reviews distribution lists to ensure that books are being promoted to the appropriate media audience.
Monitors the selection and scheduling of all author appearances, tours, and broadcast interviews.
Handles publicity for most lead titles; hires and supervises freelance publicists as necessary.
Oversees the reporting of reviews and other media coverage.
Coordinates with others in marketing to capitalize on positive publicity.
Develops and sustains relationships with major book review editors and other members of the media to generate sustained interest in covering JHUP books and authors.
Conducts seasonal publicity pitch calls in New York, Washington, and other major metropolitan areas as appropriate.
As necessary, attends domestic sales conferences to supplement sales pitches with information on publicity plans.
Represents the Press at events, book festivals, annual meetings of academic and professional associations, and other gatherings as necessary.
Maintains spending within the constraints of a fixed annual budget.
Sets measurable goals for the department and for each staff member.
Collects data and reports on progress in meeting departmental goals.
Bachelor's Degree required
Related Work Experience:
At least 3 years of experience managing book publicity for trade or scholarly publishers, with a strong track record of getting results. At least 1 year of direct management experience.
Special Skills and Knowledge:
Must have active media contacts and fluency with social media, as well as traditional and nontraditional print and digital channels.
The position requires stellar communication skills, diplomacy, experience with media training, and a nimble approach to a rapidly changing environment.
Successful candidates must be proficient in Microsoft Office, social media platforms, and databases (Filemaker Pro experience a plus).
Classified title: Publicity Manager
Starting Salary Range: $49,216 - $67,735
Employee group: Full Time
Schedule: M-F 7.5 hrs/day
Employee subgroup: Exempt
Location: Baltimore, MD
Department name: Johns Hopkins University Press
Personnel area: UN12
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.