The Digital Communications Specialist in the Office of Communications for Johns Hopkins Development and Alumni Relations (DAR) provides management and implementation of integrated communications activities across various digital channels, ensuring alignment of web and social media efforts with our messaging platform and desired outcomes.
This position reports to the Communications Director and works creatively with all members of the team in supporting a multi-platform content strategy. The position also works collaboratively with web and social media teams in the Johns Hopkins University Office of Communications, the Johns Hopkins Medicine Office of Marketing and Communications, and in other school and divisional communications offices.
The successful candidate will have a service mindset, an ability to work independently as well as collegially with others, and a passion for educating others in order to increase our digital communications capacity, efficiency, and quality, and our ability to implement new approaches in engaging audiences and deliver authentic messaging.
This position is responsible for staying abreast of, evaluating, and educating others on website, social media, and email marketing trends, best practices, and emerging technologies, making recommendations and adjusting our digital communications plans accordingly. The position tracks and analyzes our web and social media efforts, reporting regularly on activities.
In addition to the day-to-day management of website and social media content development and sharing, this position is partially responsible, along with other members of the team, for handling administrative tasks. This included processing invoices for external vendors and internal travel reimbursements, managing vendor relationships, ordering supplies for the office, and assisting with scheduling meetings, as needed.
Specific duties and responsibilities:
Lead efforts to implement and manage website and social media strategies
Contribute to the planning, scheduling, writing, and production of digital content
Manage, curate, and share the office's photo collections and digital assets
Assist in maintaining and updating quarterly the office's functional plan to guide our website and social media activities
Work closely with members of the team and partners in other communications offices in testing and applying audience segmentation strategies
Monitor public mentions of Johns Hopkins, giving in support of the organization, and specific individuals and issues, and bringing to the attention of the director of the office and the communications director any opportunities and concerns
Analyze and report digital communications and engagement activities
Handle administrative tasks as needed, to include processing invoices
Minimum qualifications (mandatory):
Bachelor's degree in journalism, communications, English, or a related field
At least four years of relevant experience in managing social media in a professional setting
Familiar with social media trends and technology, website content management systems, and search engine optimization, and proficient in Adobe Photoshop
Demonstrated experience in using a wide range of social media platforms
Able to function in a fast-paced, deadline-driven environment
Flexibility to work independently and in a team and interact successfully with a range of sources and reviewers
Deliver products that satisfy strategic requirements
Additional education may substitute for required experience, to the extent permitted by the Johns Hopkins University equivalency formula
Experience in digital journalism or marketing is desirable
Special knowledge, skills, and abilities:
Demonstrated personal and professional experience with managing written and visual content for related mediums and platforms
Knowledge of web-based marketing, market analysis, and web development
Ability to translate complex ideas into digestible social media content
An aptitude for visual communication
Ability to work independently, as well as in a team, in a deadline-oriented setting
Ability to exercise high tact and integrity
Note: Cover letter and resume required
Internal Number: 9612-en_US
About Johns Hopkins University
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.