Personnel area (School): Academic and Business Centers
Org unit name and #: MCSP 60000069
Department name: Jhpiego
Reports to (Job title): Communications Manager, Digital Media
Communications Specialist assists Communications Manager in planning, developing and executing Jhpiego's social media strategy in support of the department's overall communications strategy and fundraising goals. This includes monitoring social media trends and analytics to ensure wide engagement and coverage and assisting in developing content such as blogs and develop and implement online fundraising campaigns. Communications Specialist will also assist in producing short multimedia products for use on social media and also will assist in publicizing conferences, events and fundraisers and interface with other Jhpiego departments to help promote business development and institutional needs. Specialist position is an integral part of a growing communications team that promotes and markets the organization's mission, technical leadership, programs and activities around the world via corporate website, social media and other non-traditional communication outlets.
Specific duties & responsibilities:
Take leading role alongside Communications Manager-Digital Media in strategizing and implementing concepts to grow social audience, boost online traffic and meet development goals
Collect and analyze social media engagement data for reporting and recommendations
Write and edit daily content for Jhpiego social media accounts including Twitter, Facebook, Instagram and all others as needed
Manage small-dollar paid advertising campaigns to maximize digital engagement and impact
Plan social media coverage for Jhpiego-supported conferences and events with relevant staff
Engage with key peer and partner organizations on digital and live events to ensure Jhpiego has a voice in collaborative, high-visibility multimedia conversations
Build capacity of Jhpiego staff to contribute to and participate on social media
Maintain social media accounts of the CEO and other senior leadership as needed
Prepare online fundraising campaigns and advertisements to support development efforts including fundraising and lead generation
Manage overall social media calendar to support external relations, development, technical and program areas and all other communications efforts
Coordinate and produce podcasts and host Facebook Live segments to promote Jhpiego's technical experts and global field staff
Stay up to date on evolving best practices and ensure goals are met in changing digital environment
Use departmental project management software to engage colleagues in collaborative work
Prepare images, graphics, videos, image galleries and other multimedia elements using Adobe Creative Cloud products such as Photoshop, Illustrator, Premiere and/or Spark
Identify new channels for innovative dissemination and promotion of project materials, experts, events, products
Work with overseas and program staff to develop content for social media and the organization's monthly newsletter
Track and analyze media coverage and provide recommendations for improved engagement
Write media alerts, press releases and content for media packets
Prepare monthly communications for Jhpiego Alumni Network
Other duties as assigned
Minimum qualifications (mandatory):
Bachelor's Degree in communications, marketing, or related field required.
2 years' relevant experience in communications, digital and social media or marketing required.
3+ years of professional experience in communications, digital and social media, or marketing preferred.
Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Managing social media account(s) for digital media, non-profit organization or marketing entity including organic and paid content
Creative, dynamic thinker with strong writing and editing skills, verbal communication and experience with Microsoft Office 365, Adobe Creative Suite Products and other graphic and digital content creation platforms.
Exceptional judgment and extreme attention to detail to participate regularly. independently and above reproach with minimal direction on multiple social platforms daily
Strong familiarity with Facebook and Twitter advertising platforms
Strong knowledge of principles of graphic design and ability to make graphics for social media
Familiarity with social management platforms like Sprout Social or Hootsuite
Experience understanding and acting strategically based on digital analytics
Familiarity with global health issues and non-profit organizations engaged in such work
Ability to work in a fast-paced environment, while balancing competing priorities and tackling multiple assignments
Ability to be flexible, self-motivated and collaborative in order to deliver high quality work product in multiple communications mediums
Familiarity with Wordpress
Knowledge of video editing programs
Internal Number: 9589-en_US
About Johns Hopkins University
Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.