The SoM Alumni Relations and FJHM Events team works collaboratively with colleagues across medicine and the institution to build stronger donor engagement and alumni relations allowing staff to focus on cultivation, fundraising, and ensuring donors and alumni remain connected to Johns Hopkins and each other.
The Associate Director is responsible for external and internal communications for the Fund for Johns Hopkins Medicine and the School of Medicine Alumni Relations Office, including creating and overseeing communications plans, operational aspects of communications, online and print communications, social media, graphic design, and brand management.This individual works to continuously improve upon FJHM methods of engaging and cultivating donors, alumni, students, and future donors so as to best support the goals and priorities, and to meet the needs, of Johns Hopkins Medicine, the Johns Hopkins University School of Medicine, and the FJHM,.
Primary Duties and Responsibilities
Create and oversee communications plans for alumni relations programs and FJHM events (as needed), based on a solid understanding of the purpose, goals, and plans for programs and events. This could include designing collateral, writing reminder and post-event emails, and other communications vehicles.
Create and manage all aspects of a communications plan for SoM Reunion and Alumni Weekend, in partnership with the Associate Director of Reunions and Engagement.
Advise, create, and/or oversee communications strategies and collateral for SoM Alumni Relations operations, programs, or events, in collaboration with FJHM colleagues.Proactively identify communications needs and recommend detailed strategies to meet those needs.
Brainstorm, create and design effective and attractive communications pieces to engage donors, prospects, alumni, and friends. Serve as graphic designer and/or oversee freelance designers for print-based projects to include invitations, flyers, posters, postcards, resource materials and other special projects as needed/requested.
Oversee the implementation of the solicitation and communication plans for the Johns Hopkins Medical & Surgical Association including writing and designing appeals.
Serving as technical liaison, collaborate with staff in Development Business Services group, JHM Web Services, JHU Communications, DAR Communications and other offices for all aspects of web hosting, CMS implementation, Constant Contact, and other software issues.
Serve as FJHM representative on University-wide Communications Committee.
Oversee social media, specifically the SoM Facebook pages in partnership with the Senior Associate Director of Alumni Relations.Recommend other social media strategies.Partner with other team members as needed for execution.
Gather and research Web analytics to develop and analyze reports regarding effectiveness of web sites and web-based/electronic-based communications; identify needs and implement changes to increase effectiveness to meet and exceed goals.
Manage the Fund for Johns Hopkins Medicine and School of Medicine Development and Alumni Relations presence in Hopkins Medicine magazine (published three times per year) as well as other Hopkins publications both in print and on-line.This includes:
Content development, creating production timelines, writing, circulating copy through multiple approvers, editing and proofing
Working closely with staff, editors and writers to appropriately publicize fundraising priorities, donor, alumni and student activities and events
Contract and manage outside writers as needed
Conduct and/or coordinate interviews with alumni, students, donors and others featured in content
Coordinate, edit and proof content provided for class notes and obituary sections
Directly manage the content, aesthetic and online presence of the School of Medicine Development and Alumni Relations Office.This is includes:
social and professional networking (Facebook, LinkedIn, GoHop Online)
internally developed directory/networking programs (JHConnect)
division portals (Galaxy/SharePoint)
email marketing and messaging (Constant Contact)
Other Responsibilities include:
Content development, creating production timelines, writing, design, circulating copy through multiple approvers, editing and proofing
Web page design, using web authoring tools, content management system, and Site Executive
Use of interactive web features including survey, video, audio and flash components for SoM Alumni and FJHM events purposes
Knowledge and use of email marketing systems, such as Constant Contact, including creation of email templates for multiple message points.
Improvement of performance vis-à-vis goals related to participation, readership, open rates and click-throughs.
Use of registration software, such as Cvent including awareness of all capabilities, design, and making recommendations for best usage
Assistance with coordinating registration, logistics and on-site execution of FJHM events (as needed
Oversee the FJHM Communications Intern.
Bachelor's degree in related field required. Advanced degree may substitute for required experience, to the extent permitted by the JHU equivalency formula. Two years related experience required. Additional experience preferred in graduate school higher education, marketing, writing, communications, fundraising, or alumni relations. Strong attention to detail, critical thinking skills, organizational skills, initiative
Performs well under pressure and within time constraints with a high degree of accuracy and diplomacy.
Ability to create communications collateral that is relevant and attractive to designated audiences.
Ability to develop measurements to analyze efficiency and success of programs, and implement effective, strategic improvements where needed.
First-hand experience with web programming languages/environments including HTML, CSS, XML; proficiency with web-oriented programming and web- and paper-oriented design tools such as Flash, Adobe products (Illustrator, InDesign, Photoshop, Publisher
Possesses excellent word-processing and database management skills; significant PC experience with a thorough working knowledge of Windows, Word, Excel, Access, PowerPoint, the internet, and the ability to learn new software.SAP knowledge preferred.
Ability to multi-task, prioritize in a well-organized manner, and meet deadlines.
Knowledge of budgets and the impact of communications plans.
Possess first-rate and proven writing, oral communication, and proofing abilities, the ability to mockup and communicate design concepts, work with others in a consultative capacity, Self-initiated/proactive problem solver.
Ability to work independently and as part of a team.
Willingness and ability to travel occasionally and to work evenings and weekends as needed.
Must be able to lift up to 50 lbs for short distances
Ability to sit for eight (8) hours straight and to stand for various time lengths.
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at email@example.com. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
During the Influenza ("the flu") season, as a condition of employment, The Johns Hopkins Institutions require all employees who provide ongoing services to patients or work in patient care or clinical care areas to have an annual influenza vaccination or possess an approved medical or religious exception. Failure to meet this requirement may result in termination of employment.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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